Whenever they have a new tour, they send the basic info and sign-up sheet to everyone on their master list. The master list, also referred to as tour host list, is basically like signing up to be notified anytime there is a new blog tour available for sign-ups. At first, I wouldn’t sign up for them because I thought it meant I was going to have to host the tour and compile the bloggers and make all the graphics. I had no idea what a master list was when I started looking at book blog touring companies. Some companies, however, have both ‘open tours’ and a master list for bloggers to sign up for. The company usually selects a handful of the bloggers that sign up due to limited spots).
(Note: Just because you sign up, doesn’t mean you’re automatically apart of the tour. Most blog tour companies have sections titled ‘open tours’ or something to that effect that allow bloggers to sign up for the tour. Usually, an author or a publisher pays a blog touring company to help bring together a group of book bloggers to promote their book. Most blog tours are run through book blog touring companies. Usually, tours last a week or two and might promote the new release of a book. A blog tour is where a book is promoted across multiple blogs over a set period of time.
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